Web Dev & Marketing

Get it done. Bring it all together into a cohesive brand.

Websites, SEO, Social Media, Brand Development

Web Dev & Digital Media Specialist

In college I got a job as an intern for a Digital Media and Marketing Company called MindActive. I quickly moved up the ranks and soon became an integral part of their team. Managing and maintaining numerous websites, capturing, editing, and implementing content into promotional campaigns and websites.

cASCO + r|5

CASCO + R|5, one of St. Louis’s premier architecture, engineering, and design firms, reached out to MindActive with a challenge: to completely redesign the CASCO + R|5 website with a new, responsive theme and design, reflecting the newly elevated corporate culture and partnership with the R|5 design firm. This would include a migration of data between the original site platform and the new platform and use much of the existing imagery and verbiage. MindActive custom built a new, engaging, responsive website for Casco + R|5 with a civil engineering focus. Our team provided new digital content, including videos, photography, and copy.

Vi King Music

My personal music brand. Focused on providing artists, like myself, with everything they need to make an impact on their audience. This beat store is jam packed with riveting music, beautiful art, and visualizers. The 7 free beat offer walks them up the value ladder by offering them something for free while capturing their email for further marketing. Then they are directed to an exclusive offer page where I tell my story and make a one time offer of my services at an incredible discount. This value ladder and up sale tactic builds a relationship with my users as their micro commitments build up to a sale and hopefully a returning customer.

Koetting Eye Center

Koetting Eye Center offers a full suite of high quality eyecare support, from contact lenses and spectacles to refractive surgery and eye health care; however, in late 2018, they realized that their web site and logo did not reflect the cutting-edge technological support they provide. Koetting reached out to MindActive in 2018 to completely overhaul the brand / graphic identity with a new logo, new online presence, and completely overhauled web site.

MindActive created a new logo to showcase Koetting’s focus on eye health and eye care, and we assisted the leadership team with refining their online presence, including Facebook, LinkedIn, and Google setup and improvements. The bulk of this project was creating a new, clean web site with a strong, clear message and improved functionality. Our photographer and licensed drone pilot visited both locations to provide completely new imagery for the web site. The revamped site went live in 2019, and we continue providing ongoing marketing and digital support into 2021.

SSM Health

MindActive has partnered with SSM Health since 2014 to provide technology, creative strategy, and event management for their Leadership Conferences and Investor Days. From mobile apps, holograms, touch screen and video wall interactives to engagement interactives at events where users partake in experiences such as 3D / Virtual Reality and Augmented Reality programming, MindActive provides end-to-end support for the annual events. Most recently, MindActive developed an interactive video wall for the 2019 Leadership Conference to act as a historical timeline. We integrated iPad touch screens with a historical timeline structure from the 1800s to today in an interactive journey. The culmination of this interaction was guests adding their names to a visual timeline spanning multiple screens at the event. With over 600 attendees, the event included video walls, 3D / VR headsets, live screen-based games, and immersive interactives.

Overall site bounce rate decreased from 51.61% to 21.16%
Average page load time decreased by 22.21%
Total goal completions (request info, apply online) increased by 212.59%.
Conversion rate increased by 72.23%.
Overall web sessions increased by 81.49%

Logan University

An award-winning and nationally renowned university that draws talent from every state and multiple countries, Logan University was in need of a brand refresh and new web site. In April of 2019, MindActive partnered with Dovetail (a specialized brand communications agency) to renew the web site around Logan’s new brand platform, “Leaders Made.” Our team worked tirelessly to build a new, dynamic site that showcases the academic opportunities and student life available to attendees. We integrated existing content such as the forms system with the new platform and layout. The new site, www.logan.edu, brings the “Leaders Made” philosophy to life.

ACE Volleyball Labs

Scott Touzinsky Olympic Gold Medalist came to me looking to brand his new business ACE Volleyball Labs. We started with the logo. We went though multiple logo boards narrowing down what we liked and what we didn’t. Eventually we landed on something simple and true to his vision. I didn’t push extra flair onto his vision I just showed him good design practices like contrast and space. After we created the logo he employed me to build an entire website with the capability to book showcase services and book his clients.

MSD Project Clear STL

MindActive partnered with Dovetail, a brand and communications agency, for the redesign, combination, and support of the Metropolitan St. Louis Sewer District and Project Clear St. Louis websites.

During 2019 and into 2020, we collaborated to provide on-demand web design and development services to the stlmsd.com and projectclearstl.org websites, ensuring that there was no impact to business as we worked toward the new, consolidated web site.

The new site, msdprojectclear.org, required tailored customizations to ensure that it provides the same resources to the community, but our goal was not just to maintain the status quo; we wanted to ensure the new web site also has simplified navigation, streamlined content, and backend workflows that get the right information to the right people every time.

Fontbonne University

Fontbonne University is a liberal arts Roman Catholic university in Clayton, Missouri, a suburb of St. Louis. MindActive partnered with Dovetail, a premiere St. Louis branding agency, to collaborate on a new web site: a fresh, updated site that brings the new brand to life while prioritizing user experience and sales conversion. While Dovetail worked on market research and updating the brand identity, MindActive worked on the technical aspects of the web site’s design. We collaboratively organized and imported content, new and old, in approved page design / layout and added plugins such as social media, maps, etc. We created connections and areas of engagement for the other Fontbonne sites and platforms and tested functionality with the Fontbonne and Dovetail teams. The new site, www.fontbonne. edu, went live in March of 2019, and has provided Fontbonne with a platform to display their history, academic opportunities, and student engagement opportunities.

Total site size reduced from 1,500+ pages to under 450
Overall site bounce rate decreased from 59.35% to 6.04%
Average page load time decreased by 7.83%
Total goal completions (request info, schedule a campus visit, or applying online) increased by 38.13%
Conversion rate increased by 72.39%

Pause for Inspiration

Pause for Inspiration is a long time client of MindActive. Their mission is to educated the world about mindfulness. I designed this mobile app layout so their users could organize their exercises, cards, and sessions as well as keep track of their progress in the program.